Why does movies release on friday

However, this move is not that uncommon in the film industry, and Netflix could benefit more from releasing its most-anticipated movies on Wednesdays. Many studios have opted to release some of their most important movies on Thursdays rather than Fridays in order to beat the Friday rush and increase box office numbers especially those of the opening weekend, which play a big role in the success or failure of a movie, and with that whether they get sequels or not.

Releasing one day earlier also allows for reviews and early opinions to spread and thus draw more viewers in, which is why this move can be beneficial for Netflix. By releasing big movies on a Wednesday, Netflix can generate more hype through marketing, reviews, opinions shared on social media, and more , thus drawing a bigger audience in by the time the weekend comes.

What Netflix subscribers can be sure of, however, is that the streaming giant still has a long list of original content to share for the rest of the year, so they only have to keep an eye out for release dates. Latest Popular. Smartwatch Or Tracker? Cinema , In The News. MW Staff 2 min read. Not how it started It was not a tradition in India to release movies on Friday under the British Raj. Other reasons and theories As per the distribution fee structure for movie releases, Friday is also the most suitable day for single screen theatre owners to release new movies.

Tags Bollywood bollywood release dates friday releases Kaabil movies Raees Raees vs Kaabil whats new why do films release on friday. More from In The News View all. For nostalgic fans of Hollywood marketing, the Wednesday premiere appears to be killing off a long-standing sales tool: the sneak preview.

In years past, studios would present special screenings of a few movies with broad audience appeal every year, usually a week or two before premieres. And now that word of mouth can spread at light speed, their timing has grown obsolete -- the Wednesday opening now makes more sense. Will Ferrell and Paul Rudd are comedy masters.

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