He travelled kilometers miles by foot, taking jobs along the way to keep himself alive. Quickly Louis gained a reputation as being one of the best in this field.
This was the entry into an entire new clientele of the royal and elite, so business was going great for Louis Vuitton. In , he married Clemence-Emilie Parriaux, with whom he later started a family.
This first shop was located on 4 Rue Neuve-des-Capucines in Paris, France, and marks the official start of Louis Vuitton as a business. With his own workshop he started making his own creations and designs. He, for example, started using canvas instead of leather, which made the trunks waterproof and very durable. In , the business gained even more popularity with the introduction of rectangular trunks. In , Louis was able to expand his business with a second, bigger workshop in Asnieres, a village outside of Paris.
Because of the popularity of all Louis Vuitton designs, the company suffered from plagiarism a lot. His entire business was destroyed, but he managed to re-establish the business, set up a new workshop on 1 Rue Scribe, in central Paris, and the business grew even bigger than it was before the war. With the growing popularity the plagiarism also got worse, forcing Louis Vuitton to create a new design once again. For another 20 years, Louis Vuitton kept creating innovative, high-quality luggage, until he passed away when he was 70, in He left his only child, his sons Georges Vuitton, in charge of the company.
As head of Louis Vuitton, George created and changed many aspects of the company, making it the successful luxury company we still know today. This design was first introduced and trademarked in He also started a campaign to transfer the business into a worldwide corporation, travelling to major cities mainly in the USA to sell Louis Vuitton products. And he started expanding the business, designing other travel bags next to trunks before passing away at age 79, in Throughout the s Louis Vuitton really expanded their business, as they started introducing bags and items next to their famous trunks.
Some iconig Louis Vuitton bags - by Etoile. Anna Magnani took a whole fleet on a trip to Paris in , while single pieces often populated the travel pages of Vogue. As daywear became a growing category for women in the s and s, so did handbags for Louis Vuitton. From the Speedy style now popular again to the bucket, seen here on a episode of Bewitched , an LV purse became a coveted item among modern women.
Dapper Dan made a killing with his knockoff business in the s in Harlem. His downstairs store on East th Street was often visited by Run-D.
In , Marc Jacobs —then an on-the-rise New York designer who had been fired from Perry Ellis several years earlier—was named creative director at Louis Vuitton. In , Jacobs introduced another monogram collaboration with Japanese artist Takashi Murakami.
Murakami remade the monogram in white with multicolored logos and characters and in pink with cherry blossom designs for his first series. In and he added an actual cherry print and denim.
The brand added men's fragrances last year. Maison Louis Vuitton launched a new Paris flagship store in , and the brand celebrates its th anniversary this year.
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