I spend time finding questions that are relevant to my niche and writing in-depth responses. Ultimately, it takes time to build your audience. You may only have monthly readers right now, but you can dramatically grow your audience with these tips. In fact, by this time next year, you might be well on your way to having hundreds of thousands of readers. Google for Creators 5 lessons from a blogger with , readers.
Oct 28, min read. Copy link. Ryan Robinson. In , Content Marketing Institute published research on native advertising. According to the source, 7 out of 10 consumers said they prefer learning about a company through articles rather than through ads. Now we see a constant rise of business blogs. The biggest advantage of business blogs is that they can reach a vast audience, and a blog itself is a cost-efficient marketing tool, which explains the continuous growth of company blogs.
In , Social Marketing Writing covered the crucial aspects of building a credible blog by conducting an online survey. The survey showed that the majority of the participants Lastly, the study gave us an insight into podcast blog statistics. According to it, only 3. This percentage is much higher today if the vastly increased number of podcast listeners is any indicator.
One of the common questions about blogging is whether bloggers can make a steady income from it. One of the benefits of blogging is the financial aspect of it, but not everyone can earn money from blogs. So, we read a Blogging. While exploring the financial aspect of blogging, we stumbled upon one of the many WordPress stats that illustrate the growth of this blogging platform.
The survey from Blogging. That was in Today, WordPress reports having 70 million new posts and 77 million comments per month, which translates to 2. We must admit, this is quite impressive. ProBlogger conducted a study similar to the one of Blogging. We wanted to compare these findings with some recent research about the income of bloggers.
We found a research from Blog Tyrant. The research included approximately bloggers, and apart from giving us insights about blog earnings, it also helped us find out the answer to one of the most common questions — the cost of blogging.
The second largest group So, can you make money from your blog? The answer is yes, but you have to devote a lot of time, energy, and creativity to your blog. A survey from Blog Tyrant showed that out of bloggers Marginally fewer There are many benefits of blogging , such as working on a flexible schedule. But what about the money you can make from running a blog?
The most profitable blog currently is the Huffington Post. It makes half a million dollars per year! When talking about blogging trends, certainly marked further growth of vlogging. Vlogs, as well as podcasts and other forms of media, are gaining popularity, which is one of the reasons why many people think blogging is losing importance. However, blogs are still very relevant and, among other things, a fantastic marketing tool for reaching a wide internet audience.
Video content falls into the visual category, which makes vlogs a perfect way to communicate with your audience. If the information is still relevant, it makes sense to keep it the same. These have been the most interesting blogging statistics. Running a blog is an exciting and very rewarding activity, even without the potential monetary incentive.
Researching topics, creating valuable content, and building a vibrant online community can enrich your life in more ways than you imagine! Yes, blogging in is still popular and is serving even more purpose than ever before. Measuring the success rate of blogs is quite ambiguous as every blog has specific goals. It could be to educate, drive traffic to a shopping cart, promote a specific brand , etc. Yes , people still read blogs.
If you run an online business, then having a blog is a must. Blogging is a brilliant way to drive organic traffic to your business. All blogs can earn money. It all depends on the type of content. However, some topics are favored by bloggers and have proven over time to be profitable. They include:. However, there are other factors contributing to the success of a blog aside from daily posts.
The relevance of your posts is a crucial factor, as well as promotion and keywords. A fan of servers, networks, and web hosting, I unplug from the Web only when the temptation for a cold one is too strong to bear. We got you covered. The blogging industry has become extremely saturated. Ever since the first bloggers shared their success stories publicly, more and more people are getting into the industry. As a result, competition has gotten higher, and surviving as a blog these days has become increasingly difficult.
People can look back at it in years from now and still find it useful. Bloggers have stated that content that gets touched up like this is an excellent way to boost SEO. Blogging Predictions. It might be hard to determine exactly how many blogs there are out there at any given moment. Create a Persona-Driven List of Keywords and Content Ideas Choose a few specific short and long-tail keywords or topics that interest your reader personas and build a keyword list.
Identify the Types of Content Your Reader Personas Prefer Creating reader personas helps you determine what kind of content your audience wants to read and consume. Here are content types for you to experiment with and test with your audience: Infographics SlideShare Podcasts YouTube video Original data and research Inspirational quotes Controversial discussions and opinion articles Timely, news-related, and informative pieces Industry examples Entertainment Regardless of what type of content you choose to create, always keep these questions in mind: What are your reader personas actually searching for?
Use a Blog Editorial Calendar to Stay Consistent How often you schedule and post blog content will be different from your social media and email cadences. Free Blog Editorial Calendars.
Download now. Let's review how to optimize each component of a blog post. The blog post URL is one of the first things that search engines crawl, so you should customize each URL to include the main keywords from the post and be reader-friendly. This approach is both easy to read and helps your content rank faster — because it's easy for both search engines and humans to read and understand.
Craft an engaging title. A well-written blog post title attracts both humans and search engines. Craft title headlines that spark curiosity and naturally contain words and phrases that your audience is searching for online. Tip: Blog titles with six to 13 words attract the most and most consistent amount of traffic.
More importantly, ensure the rest of your article delivers on the headline; never publish headlines that are strictly clickbait. Social networks like Facebook actively devalue content that gets high click-through rates but low on-site reading time or low social media discussion.
Include section headers. Make your blog content more "skimmable" by breaking up sections with large, bolded headers. Section headers also help organize long-form pieces and create a sense of structure for your readers.
Offer a table of contents. Sometimes, a reader might click on your blog post with the intention of only reading one or two sections. Providing a hyperlinked table of contents can make it easier for readers to understand what you've written about and navigate through your content. Prioritize responsive design. You never know what device your readers are using. Every element of your website should be responsive , or readable on mobile devices — especially your blog.
Uh oh. If you want to grow your blog readership, make sure the mobile version of your blog is in tip-top shape. Remember the keywords we discussed in the previous section?
They play an important role in your blog content, too. To help your content rank on search engines, naturally include your target keywords along with other relevant, commonly-used terms throughout your posts. Avoid stuffing your content with keywords, though, as that can affect the reader experience. Avoid jargon-y language. No one — not even subject matter experts — wants to dig through industry jargon to get to the core of your blog content.
Use simple, conversational language to explain things and create an accessible, inclusive reading experience. You want your readers to feel like they're chatting with you over a cup of coffee, not receiving a lecture.
Format with shorter paragraphs. Formatting your posts with shorter paragraphs contributes to the "scannability" of your articles. Include internal links. To encourage readers to explore your blog and website further, include a reasonable number of relevant internal links throughout your post. These links are helpful to your readers and help boost your SEO. Tip: Make sure hyperlinks open in a new tab so that readers can still access the original blog post.
Use images as supporting examples throughout your entire post to increase comprehension and scannability. But that doesn't mean you can pull random images from Google or other sites.
Regardless of where you source your images, always ensure you have the rights to use them. Also, be sure to properly cite each source. Check out sites like a Creative Commons or Pexels for free stock imagery.
Input image alt-text. Today, Google delivers just as many image-based results as it does text-based. If you want your content to be a contender for image-based results, you must include alt-text for your images. Alt-text is the written copy that shows up in place of your image if it fails to load. It also tells Google and other search engines what your image is about, allowing engines to crawl your content and display it when readers search for relevant information.
Make it easy for your blog readers and subscribers to share your content by offering social share buttons alongside your content. Ensure that when readers click the buttons, the title of and link to your post automatically populates. For additional social amplification, use ClickToTweet throughout your posts. Enable comments. Enabling comments can be intimidating, but even if you don't have comments enabled, readers are going to make remarks about your content.
Often times, this feedback is incredibly helpful for future content. Why not enable people to have that conversation alongside your blog content? This also provides a way for you to engage with your readers, too. Use smart CTAs. Smart CTAs show tailored content to users in different lifecycle stages or lists in your database.
Personalized and relevant content makes readers more likely to engage and convert. If you show the right people the right messages at the right time, those readers are much more likely to come back due to a pleasant and helpful experience. Increase Traffic with Historical Optimization.
Learn more. How to Get Subscribers. Check out HubSpot's blog subscription CTA: Our readers have a clear understanding of what they'll receive as a subscriber. HubSpot offers the main subscribe form on our blog homepage, blog. This subdomain is the hub for all of our different blogs, and readers can easily subscribe to any or all blogs right from the page.
On the sidebar and bottom of each blog post. Some readers may decide to subscribe as they read a post. Display a clear CTA with a simple, one-field email opt-in form near the top of your blog — above the fold so your readers don't have to search and scroll through the content.
On your homepage.
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